We have designed and executed the “Health meets Finance Challenge” to mobilize intrapreneurs at a pension company to generate, share and develop new radical business ideas for their organization.
Thanks to growing access to medical data through apps, do it yourself tests and body scans, we obtain more knowledge about our health. It is possible to see what chance we have on genetic diseases, which health risks we run and how we can reduce these risks. All the medical data affect our choices in the future, including our pension choices. What if you know that you will become very old or the opposite? What services are need to help people take the right decisions?
The goal of the Health meets Finance Challenge is to generate and develop ideas for new financial products, services and revenue models which anticipate on the development that medical data will become more widely and more individually available. The program follows a bottom-up approach of four months, during which we will inspire employees to generate and share ideas on an online platform. After that we will select the most innovative ideas and we will support different teams to develop their ideas into validated business concepts.
The winning teams of the Challenge will be adopted by the business and supported to become reality as a future experiment.
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